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BŌKEN Unveils Exciting Transformations: A Symphony of Affordability, Customization, and Adventure

London, UK. Tuesday, January 2, 2024.


Today marks a groundbreaking moment in the horology world as BŌKEN, the watchmaker known for its fusion of British design and Swiss precision, announces a series of transformative changes. These changes are set to redefine the brand's identity, focusing on accessibility, customization, and a deeper connection with the global community.

Affordability Redefined: In a bold move, BŌKEN is lowering its prices, making Swiss-made titanium watches accessible to a broader audience. Now, enthusiasts can indulge in the luxury of a BŌKEN timepiece for under £1000, without compromising on the renowned quality that defines the brand.

Customization Unleashed: BŌKEN introduces a revolutionary customizable model, allowing customers to tailor their Nomad and strap color or opt for a bracelet, creating a watch that resonates with their personal style. This innovation not only enhances affordability but also ensures that each BŌKEN Nomad becomes a unique expression of individuality.

Dynamic Style Switch: In addition to the customizable model, BŌKEN is changing the prices of its straps, empowering wearers to effortlessly switch up their Nomad's look with a simple click. It's a nod to the brand's commitment to dynamic, adaptable style that matches the fast-paced rhythm of modern life.

Global Vision, Community Focus: Beyond watches, BŌKEN envisions becoming a globally recognized brand accessible to diverse communities. This transformation is not just about timepieces; it's about building a global community that shares the spirit of adventure and continues to give back to our charity partner: Just One Ocean.

Positive Impact on Brand Image: These changes are anticipated to have a positive impact on BŌKEN's brand image. The brand remains committed to delivering exceptional watches while fostering a sense of inclusivity and community engagement.

Permanent Shift Towards Affordability: Crucially, these shifts in pricing and customization are permanent, affirming BŌKEN's dedication to appealing to a broader customer base and delivering high-quality products that stand the test of time.

Join the BŌKEN Journey: Adventure awaits as BŌKEN invites watch enthusiasts, both existing and new, to join them on this transformative journey. Whether it's the allure of affordable luxury, the joy of customization, or the sense of community, BŌKEN promises an unparalleled experience.

For media inquiries, please contact:

Daniel Banks, Founder,

BŌKEN Press Office: 

About BŌKEN: BŌKEN is a visionary watch brand that seamlessly blends British design aesthetics with Swiss precision. Renowned for its commitment to quality, affordability, and a spirit of adventure, BŌKEN is not just a watch; it's a statement of individuality and a passport to unforgettable moments.

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