OUR STORY
Adventure isn’t just about far-flung destinations or daring feats—it’s about embracing the unknown, taking the road less travelled, and finding stories in every moment. At BŌKEN, that spirit of exploration runs through everything we do. The word "BŌKEN" itself means "adventure" in Japanese, reminding us that life is about the journey, not just the destination.
Our journey began with a simple question:
Why settle for a watch that can’t keep up? We wanted to create timepieces that are as versatile and resilient as the people who wear them—watches that look at home in a boardroom but are tough enough for the mountains.
That’s where our 2025 ethos was born: Built British. Made for Adventure.
It's more than a tagline.
It’s a commitment to craftsmanship, quality, and local industry. Every BŌKEN watch released in 2025 is assembled in Britain, drawing on a rich heritage of watchmaking and engineering. We partner with some of the best British craftsmen and suppliers because we believe in creating products that stand the test of time—not just in durability, but in style and purpose.
Adventure is at the core of who we are.
It’s what drives us to innovate, to push boundaries, and to design watches that don’t just tell time—they tell stories. Our timepieces are tools for the journey ahead, companions that evolve with every scratch, dent, and memory made.
Whether you’re deep in the wilderness, navigating the daily grind, or chasing your next big dream, BŌKEN is here to be part of your story.
Because life’s too short for ordinary watches—and your time deserves something extraordinary.