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The Odyssey just levelled up with Under the Cuff and BŌKEN teaming up!

British Watchmakers Day

We are thrilled to announce an exciting partnership between BŌKEN and Under the Cuff, set to revolutionize your watch strap game just in time for the launch of the BŌKEN Odyssey on June 9. If you caught Oracle Time’s 100th edition, you’ll have read that BŌKEN loves to work with strong and innovative British brands and at the heart of both Under the Cuff and BŌKEN lies a deep appreciation for the sense of community and camaraderie that defines British culture and design. Here's everything you need to know about Under the Cuff and how their high-quality, high-convenience watch straps will enhance your BŌKEN experience.


BŌKEN is committed to providing its customers with the highest quality products and accessories, and our partnership with Under the Cuff perfectly aligns with this mission. Here's why we chose to work with Under the Cuff and how their expertise enhances the BŌKEN experience:

  1. Quality Craftsmanship: Under the Cuff shares our dedication to craftsmanship and attention to detail. Their commitment to using the finest materials and superior manufacturing techniques ensures that every strap they produce is absolutely superb!

  2. Innovative Design: We were impressed by Matt and Under the Cuff's innovative approach to watch strap design. Their thicker straps, quick-release spring bars, and forged stainless steel buckles represent a fresh take on traditional watch accessories, providing BŌKEN customers with both style and functionality.

  3. Customer-Centric Focus: Like BŌKEN, Under the Cuff prioritizes the needs and preferences of its customers. Their range of strap options caters to a diverse audience, allowing individuals to customize their timepieces to suit their unique style and personality. This customer-centric approach resonates with our own values and ethos.

With this exciting partnership, BŌKEN and Under the Cuff are taking customization to the next level. Get ready to elevate your BŌKEN Odyssey experience with customized straps from Under the Cuff. Stay tuned for more updates and get ready to upgrade your wrist game like never before.


PS. In case you couldn’t tell, we think Matt and Under the Cuff are absolute FIRE and cannot wait for these straps to land on the Odyssey.


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